Discover how different types of content can be used to create conversations that build strong customer relationships.
In this series of videos, you'll discover how both the content method and topics matter. You'll also discover how some content delivery methods are naturally more engaging emotionally or better suited for transactions and information presentation.
Discover a different way to look at content based on the goal you have to develop a relationship.
The best way your company can build customer relationships is by encouraging customers to have shared experiences with employees in your company. In-person experiences are always the best way to build strong friendships and other interpersonal connections.
Some communication tactics don’t neatly fit into any of these quadrant categories. Some share traits across two or more of them. Hybrid communication methods like these provide the flexibility to achieve multiple communication goals simultaneously and access the best of those multiple worlds easily, including measurements of success.
You may be searching for a solution to your problem. Or you may stumble upon something that you didn’t realize that you always needed, making you feel as if your discovery was meant to be. Either way, discovering a solution to one of your biggest problems is a great feeling.
If the experience doesn’t meet the customer’s expectations that have been set in the two earlier steps of the relationship journey, the company isn’t being accountable. With reduced accountability comes reduced trust, which leads to lost loyalty, fractured engagement, a misaligned brand, and ultimately, a damaged relationship.
The post-purchase experience builds a relationship between your customers and your company. As you can see, in this step, there is a need to share information, complete transactions, make decisions, be an influencer or be influenced, develop a relationship, and collaborate to find new solutions.
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