This workbook helps professionals who learn through action and activity. Get the same information for how to create great experiences by analyzing your own existing plans. Discover how small changes and shifts in thinking about your business and customers can transform your customer experiences and conversations to create long-lasting relationships.
The Workbook will be launched as a series and at the end, compiled into a book. Why wait to see the benefits from it in your business today?
As we all know, a company’s vision defines who the company is, what it does, and where it wants to be in the future. Rather than outline a plan to achieve goals, it outlines the value the company will provide now and in the future to various stakeholders, including customers, the industry, and society. A company’s vision is timeless, rarely changes, and is usually transformative and inspiring.
These workbook exercises will help you:
Mary Brodie is an experience strategist who has been helping companies create memorable customer experiences for more than 20 years. Throughout her career and while at her company, Gearmark, she led teams in enterprises and startups that contributed to the bottom line. She worked on apps, websites, content strategy, and lead gen programs. Mary attended MIT and graduated from Simmons University (BA and MA) and IE University in Madrid (executive master’s in corporate communication). She lives in Dallas, Texas.
Receive tips and advice each month to build better relationships with customers and employees. You'll receive content like:
Signup below to get your monthly newsletter with all this and more.