My favorite way to describe branding: It’s not what you do, it’s how you do it.
This workbook will guide you to consider what your brand is and to determine if it is consistent with your understanding of your company. From there, you can decide if you are communicating your company’s brand in the most effective and engaging way.
Questions you'll be able to answer after working on these exercises:
Mary Brodie is an experience strategist who has been helping companies create memorable customer experiences for more than 20 years. Throughout her career and while at her company, Gearmark, she led teams in enterprises and startups that contributed to the bottom line. She worked on apps, websites, content strategy, and lead gen programs. Mary attended MIT and graduated from Simmons University (BA and MA) and IE University in Madrid (executive master’s in corporate communication). She lives in Dallas, Texas.
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