My favorite way to describe branding: It’s not what you do, it’s how you do it.
This workbook will guide you to consider what your brand is and to determine if it is consistent with your understanding of your company. From there, you can decide if you are communicating your company’s brand in the most effective and engaging way.
Questions you'll be able to answer after working on these exercises:
Is your company’s brand communication aligned with its brand values?
Does your company’s customer experiences reflect its culture and values?
How do you want your customers and stakeholders to experience your company?
Is the company’s brand and experience contributing to the bottom line?
Mary Brodie is an experience strategist who has been helping companies create memorable customer experiences for more than 20 years. Throughout her career and while at her company, Gearmark, she led teams in enterprises and startups that contributed to the bottom line. She worked on apps, websites, content strategy, and lead gen programs. Mary attended MIT and graduated from Simmons University (BA and MA) and IE University in Madrid (executive master’s in corporate communication). She lives in Dallas, Texas.
If relationships are the key to business success, then understanding how emotional engagement with a customer contributes to building a relationship is vital to building your busineesss. This is why I consider emotional engagement to be the magic ingredient when building customer relationships.
This FREEE Master Class will show you how you can add emotional emgagement into any customer experience so customers feel that they are included in your company.