As we all know, a company’s vision defines who the company is, what it does, and where it wants to be in the future. Rather than outline a plan to achieve goals, it outlines the value the company will provide now and in the future to various stakeholders, including customers, the industry, and society. A company’s vision is timeless, rarely changes, and is usually transformative and inspiring.
These workbook exercises will help you:
Evaluate and analyze your mission and vision statement,
Discover how your mission and vision statements do or do not contribute to your company’s culture, and
Determine your long-term direction to change an industry or the world.
Mary Brodie is an experience strategist who has been helping companies create memorable customer experiences for more than 20 years. Throughout her career and while at her company, Gearmark, she led teams in enterprises and startups that contributed to the bottom line. She worked on apps, websites, content strategy, and lead gen programs. Mary attended MIT and graduated from Simmons University (BA and MA) and IE University in Madrid (executive master’s in corporate communication). She lives in Dallas, Texas.
If relationships are the key to business success, then understanding how emotional engagement with a customer contributes to building a relationship is vital to building your busineesss. This is why I consider emotional engagement to be the magic ingredient when building customer relationships.
This FREEE Master Class will show you how you can add emotional emgagement into any customer experience so customers feel that they are included in your company.